Introducing Neural Ads MCP: Your Entire Ad Stack, One Conversation

Today we're launching the Neural Ads MCP Server — the Model Context Protocol layer that turns your entire advertising stack into a single conversation. Campaigns, audiences, forecasts, competitive intelligence, and reporting are now a prompt away, across every channel your team runs.

Why we built it

Modern advertising teams spend their day jumping between consoles — Amazon Ads, Yahoo DSP, Meta, AMC, MMM tools, and a stack of internal dashboards. Each platform has its own UI, its own data model, and its own learning curve. The result: only a handful of certified specialists can actually operate the most powerful surfaces, and even they spend most of their time on mechanical work.

Neural Ads MCP collapses all of that into one interface. Anyone on the team — strategist, planner, analyst, account lead — can ask a question or take an action in plain language, and the right tool runs underneath.

Built on real integrations, not demos

The launch ships with two flagship integrations into the platforms agencies actually depend on.

Amazon Ads MCP Server

Neural Ads is one of the launch partners on the Amazon Ads MCP Server (open beta). Through the integration, Neural users can operate Sponsored Products, Sponsored Brands, and Amazon DSP conversationally — the same surface a certified Amazon trading specialist uses, now available to anyone on the team.

• Query live campaign performance across Sponsored Products, Sponsored Brands, and Amazon DSP.
• Build and refine audiences without navigating complex targeting trees.
• Adjust budgets, bids, and pacing through chat.
• Trigger AMC workflows and get structured summaries delivered in context.

Yahoo DSP Open AI Network

Neural Ads is a launch partner in the Yahoo DSP Agent Network — Yahoo's open framework for connecting advertisers to AI agents inside Yahoo DSP workflows. Through MCP, Neural integrates directly with Yahoo DSP for planning, activation, and optimization.

• Build and activate Yahoo DSP audiences using natural language.
• Forecast inventory, reach, and CPM before committing budget.
• Optimize spend across Yahoo DSP and other channels from one interface.
• Get reporting and recommendations through a single conversational surface.

What you can do on day one

• Campaign management — query, create, update, and optimize campaigns across Sponsored Products, Sponsored Brands, Amazon DSP, Yahoo DSP, and Meta without touching a UI.
• Audience intelligence — build block-based audiences, find lookalikes, estimate reach, and push segments to activation using Neural's identity graph.
• Competitive intelligence — see who's spending in your category, where the whitespace is, and how your CPMs compare across 20,000+ advertisers.
• Inventory forecasting — forecast impressions, reach, and CPM for any targeting spec before you commit budget.
• Budget allocation — simulate MMM allocations across channels, forecast outcomes, and reallocate before committing a single dollar.
• Reporting and analytics — trigger AMC workflows, queue campaign reports, and get structured summaries delivered directly in context.

Why MCP, and why now

The Model Context Protocol is quickly becoming the standard for how AI agents talk to real systems. Amazon Ads, Yahoo DSP, and a growing list of platforms have committed to MCP because it gives advertisers a clean, governed way to connect their own AI into existing workflows — without rebuilding integrations every quarter.

Neural Ads is built natively on MCP. That means as more platforms expose MCP surfaces, they light up inside Neural automatically — your team gets new capabilities without a migration project.

What this means for agencies and brands

Campaigns get more complex every year, timelines get shorter, and clients expect real-time answers. Neural Ads MCP lets teams scale operations without scaling headcount: faster turnaround, fewer errors, and the ability to put sophisticated AI workflows in front of every account — not just the largest ones.

Get started

Neural Ads MCP is available now for partners and customers. To see it in action across Amazon Ads and Yahoo DSP, request a demo or talk to our team.