Tom Kelly Joins NeuralAds as Co-Founder and Chief Revenue Officer

NeuralAds, the AI native decisioning platform for reshaping planning and buying, today announced that Tom Kelly has joined the company as Co-Founder and Chief Revenue Officer, formalizing a partnership that began earlier this year when Kelly came on as the company's fractional CRO.

Kelly brings two decades of advertising technology leadership to the role. Most recently, he served as Global SVP of Commercial Operations and SVP of Sales, North America at The Trade Desk (NYSE: TTD), where he led and scaled the company's revenue engine, first driving regional growth as SVP of Sales, North America, then shaping commercial strategy globally as Global SVP of Commercial Operations. His six years at The Trade Desk spanned the transformative rise of Connected TV, a shift he helped the company capture and turn into one of its biggest growth drivers. During that time, Kelly significantly scaled the sales organization, built and launched the second largest retail media platform, The Walmart DSP, and led the launch of The Trade Desk's first reseller channel. He helped lead the company from post IPO to The S&P 500. Prior to that, Kelly spent 12 years in revenue and platform sales roles at Ad.com and AOL Platforms (now Yahoo!), the majority of which were in senior leadership, leading West Coast sales and US Sales.

"Tom has been embedded with us since the spring, and in that time he's done more than sharpen our go to market. He's helped us think clearly about what we're actually building and who we're building it for. Bringing him on as a co founder just formalizes what was already true: he's as invested in NeuralAds' outcome as any of us. As our marquee clients move into the next stage of their partnership with us, having someone with Tom's track record building and scaling revenue teams is exactly what this moment calls for," said Ashutosh Gangwar, Founder and CEO of NeuralAds.

"I've spent the past several months working alongside this team as fractional CRO, and it became clear this was a company I wanted to help build, not just advise," said Kelly. "Once a decade there is a major step change in the evolution of ad platforms. I was there for the first, when ad networks were created, changing the way ads are bought and measured. I was there when DSPs disrupted and replaced that model. It's time for the third wave, and I believe the team at NeuralAds is leading the way."

The appointment comes as NeuralAds scales its decisioning control plane, an AI powered platform that unifies campaign management, audience targeting, and competitive intelligence for advertisers navigating an increasingly fragmented, AI driven media landscape.

As Co-Founder and CRO, Kelly will lead global go to market strategy, revenue operations, and commercial partnerships, as NeuralAds expands its footprint among brands, agencies, and streaming and CTV publishers.

NeuralAds is an AI native decisioning platform for modern advertising, based in New York, built as a thin decision layer that sits above clients' existing ad tech stacks to unify planning, activation, and optimization across programmatic, social, and retail media.