Demand Optimization
Demand Optimizer analyzes every bid across all available supply partners, providing unparalleled insight into your demand landscape. By leveraging this comprehensive view, it dynamically adjusts floor prices and prioritization, unlocking maximum revenue and yield potential.
Our technology dives deep into the bid stream, surpassing traditional supply path optimization (SPO), to intelligently align with advertiser KPIs—even when demand originates from the DSP. With Demand Optimizer, you’re not just managing demand; you’re driving smarter, more profitable outcomes
Inventory Selection
Our cutting-edge AI Recommendation Engine ensures every ad campaign is perfectly matched to the impressions, empowering you to seamlessly optimize direct execution (including PG) to meet any advertiser KPI.
By intelligently analyzing both the advertiser’s creative and publishers content, our advanced matching algorithm guarantees precise alignment every time—delivering exceptional performance and maximizing results effortlessly.
Predictive Analytics
Build a data-driven, always-on futures execution to seamlessly execute guaranteed campaigns in advance. With our powerful predictive analytics tool, you can accurately forecast supply against any advertiser KPI, reserving premium inventory at prices based on forecasted demand.
Once reserved, fulfill campaigns effortlessly using either your existing programmatic setup or our advanced Direct Execution Engine—ensuring every campaign is delivered efficiently and optimized for success.